OUT TODAY: SPORTMAX / ADRIANA LIMA / ROE ETHRIDGE

Our new Sportmax S/S 17 Ad Campaign features supermodel Adriana Lima photographed by Roe Ethridge, styled by Marie Chaix, and it is absolutely fabulous!!! But at THEDIARY we decided to go with this as

the first image out. Stay tuned for the rest of the images. Set design by Andy Harman.

March 09 2017

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Tags SPORTMAX ROE ETHRIDGE MARIE CHAIX ADRIANA LIMA


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OUT TODAY: YELLOW / SPORTMAX F/W 15 / DAVID SIMS

Yellow, a difficult choice but if you get it right it may be the best

choice ever. Alisa Ahmann in our Sportmax F/W 15 ad campaign 

by photographer David Sims.

February 08 2016

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Tags SPORTMAX DAVID SIMS ALISA AHMANN MARIE CHAIX 

PAUL HANLON LUCIA PIERONI

 

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OUT TODAY: SPORTMAX F/W 15 / DAVID SIMS / ALISA

A beautiful play of light and colors. Alisa Ahmann in our 

Sportmax F/W 15 ad campaign by photographer David Sims.

November 27 2015

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Tags SPORTMAX DAVID SIMS ALISA AHMANN 

MARIE CHAIX PAUL HANLON LUCIA PIERONI

 

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OUT TODAY: SPORTMAX F/W 15 BY DAVID SIMS 

Alisa Ahmann in our Sportmax F/W 15 ad campaign 

by photographer David Sims and Marie Chaix.

October 09 2015

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Tags SPORTMAX DAVID SIMS ALISA AHMANN 

MARIE CHAIX PAUL HANLON LUCIA PIERONI

 

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OUT TODAY: SPORTMAX F/W 15 / DAVID SIMS / ALISA AHMANN

We are off for our Summer Holidays and we celebrate with our first image 

from our Sportmax F/W 15 ad campaign by photographer David Sims and

styled by Marie Chaix.

July 31 2014

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Tags SPORTMAX DAVID SIMS ALISA AHMANN MARIE CHAIX 

PAUL HANLON LUCIA PIERONI

 

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OUT TODAY: SPORTMAX S/S 15 BY DAVID SIMS

A very hot image from our Sportmax S/S 15 ad campaign

by photographer David Sims.

July 07 2014

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Tags SPORTMAX DAVID SIMS NIKI TREFILOVA MARIE CHAIX 

PAUL HANLON LUCIA PIERONI

 

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OUT TODAY: SPORTMAX S/S 15 BY DAVID SIMS

Our Sportmax S/S 15 ad campaign by David Sims.

June 16 2015

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Tags SPORTMAX DAVID SIMS NIKI TREFILOVA MARIE CHAIX 

PAUL HANLON LUCIA PIERONI

 

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OUT TODAY: SPORTMAX S/S 15 EYEWEAR / DAVID SIMS

Our Sportmax S/S 15 Eyewear ad campaign by David Sims.

June 02 2015

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Tags SPORTMAX DAVID SIMS NIKI TREFILOVA MARIE CHAIX 

PAUL HANLON LUCIA PIERONI

 

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OUT TODAY: SPORTMAX S/S 15 BY DAVID SIMS

Color and shadow play in the Sportmax S/S 15 ad campaign

by David Sims .

April 01 2015

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Tags SPORTMAX DAVID SIMS NIKI TREFILOVA 

MARIE CHAIX PAUL HANLON LUCIA PIERONI

 

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OUT TODAY: SPORTMAX S/S 15 / DAVID SIMS / NIKI

Niki Trefilova by David Sims for the Sportmax S/S 15 ad campaign.

February 27 2015

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Tags SPORTMAX DAVID SIMS NIKI TREFILOVA MARIE CHAIX 

PAUL HANLON LUCIA PIERONI

 

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