BLUMARINE

Repositioning the iconic Brand of the roses through a refined integrated strategy. Gazing at the horizon of the future.

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Brand strategy

Creating the Brand Statement: Where the Wild Roses Grow. Picturing the future is understanding and updating the past. BLUMARINE is instinctive femininity, it is spontaneous beauty from a rose garden.

BRAND STRATEGY – BRANDING

BRAND STATEMENT

Brand strategy

Establishing the new Brand Manifesto, written referring to she/ her to clarify the distinctive vision of femininity, both romantic at heart and ostentatiously seductive. She is every woman even before being BLUMARINE.

BRAND STRATEGY – BRANDING

MANIFESTO

BRAND STRATEGY – BRANDING

MANIFESTO

BRAND STRATEGY – BRANDING

MANIFESTO

BRAND STRATEGY – BRANDING

MANIFESTO

BRAND STRATEGY – BRANDING

MANIFESTO

BRAND STRATEGY – BRANDING

MANIFESTO

Creative direction

Telling the story of a secret garden, a femmina bellissima falls in love with a rose and blooms: eternal, wild, sublime. It is when the sun is at a depth below the horizon and sunlight takes on a blue shade. It’s Bluhour.

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Harley Weir MODEL: Maria Carla Boscono

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Harley Weir MODEL: SOKHNA NIANE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Harley Weir MODEL: Maria Carla Boscono

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Harley Weir MODEL: SOKHNA NIANE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Harley Weir MODEL: SOKHNA NIANE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Harley Weir MODEL: Maria Carla Boscono

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Harley Weir MODEL: SOKHNA NIANE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Harley Weir MODELS: Maria Carla Boscono, SOKHNA NIANE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Harley Weir MODEL: SOKHNA NIANE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Harley Weir MODELS: Maria Carla Boscono, SOKHNA NIANE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Harley Weir MODEL: SOKHNA NIANE

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS21

DIRECTOR: Harley Weir MODELS: Maria Carla Boscono, SOKHNA NIANE

Creative direction

Brand design

Brand strategy

Setting the omnichannel communication system. BLUMARINE in full bloom, from the fashion show communication system to
in-season digital contents.

CREATIVE DIRECTION – CONTENT CREATION SS21

DIGITAL CONTENTS

CREATIVE DIRECTION – CONTENT GENERATION SS21

INSTAGRAM FILTER

CREATIVE DIRECTION – CONTENT GENERATION SS21

INSTAGRAM FILTER

CREATIVE DIRECTION – CONTENT GENERATION SS21