BLUMARINE
Repositioning the iconic Brand of the roses through a refined integrated strategy. Gazing at the horizon of the future.
Brand strategy

BRAND STRATEGY – BRANDING
BRAND STATEMENT
Brand strategy


BRAND STRATEGY – BRANDING
MANIFESTO


BRAND STRATEGY – BRANDING
MANIFESTO


BRAND STRATEGY – BRANDING
MANIFESTO


BRAND STRATEGY – BRANDING
MANIFESTO


BRAND STRATEGY – BRANDING
MANIFESTO


BRAND STRATEGY – BRANDING
MANIFESTO
Creative direction

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Harley Weir MODEL: Maria Carla Boscono

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Harley Weir MODEL: SOKHNA NIANE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Harley Weir MODEL: Maria Carla Boscono

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Harley Weir MODEL: SOKHNA NIANE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Harley Weir MODEL: SOKHNA NIANE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Harley Weir MODEL: Maria Carla Boscono

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Harley Weir MODEL: SOKHNA NIANE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Harley Weir MODELS: Maria Carla Boscono, SOKHNA NIANE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Harley Weir MODEL: SOKHNA NIANE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Harley Weir MODELS: Maria Carla Boscono, SOKHNA NIANE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Harley Weir MODEL: SOKHNA NIANE

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS21
DIRECTOR: Harley Weir MODELS: Maria Carla Boscono, SOKHNA NIANE
Creative direction
Brand design
Brand strategy
in-season digital contents.


CREATIVE DIRECTION – CONTENT CREATION SS21
DIGITAL CONTENTS


CREATIVE DIRECTION – CONTENT GENERATION SS21
INSTAGRAM FILTER


CREATIVE DIRECTION – CONTENT GENERATION SS21
INSTAGRAM FILTER

CREATIVE DIRECTION – CONTENT GENERATION SS21

CREATIVE DIRECTION – CONTENT GENERATION SS21

CREATIVE DIRECTION – CONTENT GENERATION SS21

CREATIVE DIRECTION – CONTENT GENERATION SS21

CREATIVE DIRECTION – CONTENT GENERATION SS21

CREATIVE DIRECTION – CONTENT GENERATION SS21

CREATIVE DIRECTION – CONTENT GENERATION SS21

CREATIVE DIRECTION – CONTENT GENERATION SS21

CREATIVE DIRECTION – CONTENT GENERATION SS21

CREATIVE DIRECTION – CONTENT GENERATION SS21

CREATIVE DIRECTION – CONTENT GENERATION FW20 LOOKBOOK
VIDEOGRAPHER: Roberto ortu MODELS: Penelope Ternes, Silte Haken

CREATIVE DIRECTION – CONTENT GENERATION FW20 LOOKBOOK
PHOTOGRAPHER: Bibi Cornejo Borthwick
MODEL: Penelope Ternes

CREATIVE DIRECTION – CONTENT GENERATION FW20 LOOKBOOK
PHOTOGRAPHER: BIBI CORNEJO BORTHWICK
MODEL: SILTE HAKEN

CREATIVE DIRECTION – CONTENT GENERATION FW20 LOOKBOOK
PHOTOGRAPHER: BIBI CORNEJO BORTHWICK
MODEL: PENELOPE TERNES

CREATIVE DIRECTION – CONTENT GENERATION FW20 LOOKBOOK
PHOTOGRAPHER: Bibi Cornejo Borthwick
MODEL: Penelope Ternes

CREATIVE DIRECTION – CONTENT GENERATION FW20 LOOKBOOK
PHOTOGRAPHER: BIBI CORNEJO BORTHWICK
MODEL: SILTE HAKEN

CREATIVE DIRECTION – CONTENT GENERATION FW20 LOOKBOOK
PHOTOGRAPHER: BIBI CORNEJO BORTHWICK
MODEL: SILTE HAKEN

CREATIVE DIRECTION – CONTENT GENERATION FW20 LOOKBOOK
PHOTOGRAPHER: Bibi Cornejo Borthwick
MODEL: Penelope Ternes

CREATIVE DIRECTION – CONTENT GENERATION FW20 LOOKBOOK
PHOTOGRAPHER: BIBI CORNEJO BORTHWICK
MODEL: PENELOPE TERNES

CREATIVE DIRECTION – CONTENT GENERATION FW20 LOOKBOOK
PHOTOGRAPHER: BIBI CORNEJO BORTHWICK
MODEL: SILTE HAKEN

CREATIVE DIRECTION – CONTENT GENERATION FW20 LOOKBOOK
PHOTOGRAPHER: Bibi Cornejo Borthwick
MODEL: Penelope Ternes

CREATIVE DIRECTION – CONTENT GENERATION FW20 LOOKBOOK
PHOTOGRAPHER: BIBI CORNEJO BORTHWICK
MODEL: SILTE HAKEN

CREATIVE DIRECTION – CONTENT GENERATION FW20 LOOKBOOK
PHOTOGRAPHER: BIBI CORNEJO BORTHWICK
MODEL: PENELOPE TERNES

CREATIVE DIRECTION – CONTENT GENERATION FW20 LOOKBOOK
PHOTOGRAPHER: BIBI CORNEJO BORTHWICK
MODEL: PENELOPE TERNES

CREATIVE DIRECTION – CONTENT GENERATION FW20 LOOKBOOK
PHOTOGRAPHER: BIBI CORNEJO BORTHWICK
MODEL: PENELOPE TERNES

CREATIVE DIRECTION – CONTENT GENERATION FW20 LOOKBOOK
PHOTOGRAPHER: Bibi Cornejo Borthwick
MODEL: Silte Haken

CREATIVE DIRECTION – CONTENT GENERATION FW20 LOOKBOOK
PHOTOGRAPHER: Bibi Cornejo Borthwick
MODEL: Penelope Ternes

CREATIVE DIRECTION – CONTENT GENERATION FW20 LOOKBOOK
PHOTOGRAPHER: Bibi Cornejo Borthwick
MODEL: Penelope Ternes


CREATIVE DIRECTION – CONTENT CREATION FW20
PHOTOGRAPHER: ZOE NATALE MANNELLA


CREATIVE DIRECTION – CONTENT CREATION FW20
PHOTOGRAPHER: ZOE NATALE MANNELLA MODEL: VALERIA BULDINI


CREATIVE DIRECTION – CONTENT CREATION FW20
PHOTOGRAPHER: ZOE NATALE MANNELLA MODEL: SARAH


CREATIVE DIRECTION – CONTENT CREATION FW20
PHOTOGRAPHER: ZOE NATALE MANNELLA