COUNTY OF MILAN
Creating the first monograph
of a Milanese iconic personality.
An authentic report to investigate the background
of MARCELO BURLON,
founder of the high-end streetwear brand COUNTY OF MILAN.
Creative direction
Brand strategy
played as an investigation report divided into 6 folders: Suspect, Investigation, Interrogation, Evidence, Accomplices, Timeline.
BRAND STRATEGY – BRANDING
CREATIVE SUPERVISION: MARCELO BURLON, BRATISLAV TASIC
CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 01: SUSPECT
WORDS: ANGELO FLACCAVENTO
CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 01: SUSPECT
WORDS: ANGELO FLACCAVENTO
CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 02: INVESTIGATION
WORDS: ANGELO FLACCAVENTO
CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 02: INVESTIGATION
WORDS: ANGELO FLACCAVENTO
CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 03: INTERROGATION
WORDS: ANGELO FLACCAVENTO
CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 03: INTERROGATION
WORDS: ANGELO FLACCAVENTO
CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 04: EVIDENCE
WORDS: ANGELO FLACCAVENTO
CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 04: EVIDENCE – CHARACTERS
CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 04: EVIDENCE – GRAPHICS
CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 04: EVIDENCE – LOOKS
CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 04: EVIDENCE – SHOWS
CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 04: EVIDENCE – COLLABORATIONS
CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 05: ACCOMPLICES
WORDS: ANGELO FLACCAVENTO
CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 05: ACCOMPLICES
CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 06: TIMELINE
WORDS: ANGELO FLACCAVENTO
Brand design
Visual Direction with MARCELO BURLON aesthetics as its core.
Everything is CONFIDENTIAL.
Published by RIZZOLI.
BRAND DESIGN – DESIGN
BRAND DESIGN – DESIGN
BRAND DESIGN – DESIGN
BRAND DESIGN – DESIGN
BRAND DESIGN – DESIGN
BRAND DESIGN – DESIGN
BRAND DESIGN – DESIGN
BRAND DESIGN – DESIGN
BRAND DESIGN – DESIGN
BRAND DESIGN – DESIGN
BRAND DESIGN – DESIGN
BRAND DESIGN – DESIGN
BRAND DESIGN – DESIGN
BRAND DESIGN – DESIGN
BRAND DESIGN – DESIGN
BRAND DESIGN – DESIGN
BRAND DESIGN – DESIGN
BRAND DESIGN – DESIGN
BRAND DESIGN – DESIGN
Brand strategy
Creating a distinctive communication system to boost the launch.
From urban guerrilla advertising, to engaging cities takeover.
BRAND STRATEGY – ACTIVATION
MILAN
BRAND STRATEGY – ACTIVATION
MILAN
BRAND STRATEGY – ACTIVATION
MILAN
BRAND STRATEGY – ACTIVATION
MILAN
BRAND STRATEGY – ACTIVATION
IBIZA
Creative direction
From print to digital, everything speaks CONFIDENTIAL.
CREATIVE DIRECTION – CONTENT CREATION
CREATIVE DIRECTION – CONTENT CREATION
ANIMATOR: STUDIO IANUS
SOUND DESIGN: PAM PAM STUDIO
CREATIVE DIRECTION – CONTENT CREATION
ANIMATOR: STUDIO IANUS
SOUND DESIGN: PAM PAM STUDIO
CREATIVE DIRECTION – CONTENT CREATION
ANIMATOR: STUDIO IANUS
SOUND DESIGN: PAM PAM STUDIO
CREATIVE DIRECTION – CONTENT CREATION
ANIMATOR: STUDIO IANUS
SOUND DESIGN: PAM PAM STUDIO
CREATIVE DIRECTION – CONTENT CREATION
CREATIVE DIRECTION – CONTENT CREATION
ANIMATOR: STUDIO IANUS
SOUND DESIGN: PAM PAM STUDIO
CREATIVE DIRECTION – CONTENT CREATION
ANIMATOR: STUDIO IANUS
SOUND DESIGN: PAM PAM STUDIO
CREATIVE DIRECTION – CONTENT CREATION
ANIMATOR: STUDIO IANUS
SOUND DESIGN: PAM PAM STUDIO
CREATIVE DIRECTION – CONTENT CREATION
ANIMATOR: STUDIO IANUS
SOUND DESIGN: PAM PAM STUDIO
CREATIVE DIRECTION – CONTENT CREATION
ANIMATOR: STUDIO IANUS
SOUND DESIGN: PAM PAM STUDIO
CREATIVE DIRECTION – CONTENT CREATION
CREATIVE DIRECTION – CONTENT CREATION
ANIMATOR: STUDIO IANUS
SOUND DESIGN: PAM PAM STUDIO
CREATIVE DIRECTION – CONTENT CREATION
ANIMATOR: STUDIO IANUS
SOUND DESIGN: PAM PAM STUDIO
CREATIVE DIRECTION – CONTENT CREATION
ANIMATOR: STUDIO IANUS
SOUND DESIGN: PAM PAM STUDIO
CREATIVE DIRECTION – CONTENT CREATION
ANIMATOR: STUDIO IANUS
SOUND DESIGN: PAM PAM STUDIO