CANALI

Guiding the Italian Brand of elegance to empower the inner grace of today’s men. Elevate the Brand perception with a directional integrated vision.
Brand strategy
Building the tone of image and voice around the new Brand Statement #GentleGestures. From everyday to unexpected actions, each gesture is a celebration of new manners.

BRAND STRATEGY – BRANDING

BRAND STATEMENT

Creative direction
Setting the codes of the advertising campaign. A contemporary editorial approach where lifestyle gestures meet the storytelling of now-gentlemen.
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

PHOTOGRAPHER: MEL BLES   MODEL: SIMON MARTYN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

PHOTOGRAPHER: MEL BLES   MODEL: BAKAY DIABY

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

PHOTOGRAPHER: MEL BLES   MODELS: ANATOL MODZELEWSKI, ILONA VAN DEN AREND

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

PHOTOGRAPHER: MEL BLES   MODEL: SIMON MARTYN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

PHOTOGRAPHER: MEL BLES   MODEL: BAKAY DIABY

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

PHOTOGRAPHER: MEL BLES   MODEL: ANATOL MODZELEWSKI

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21

DIRECTOR: LORENZO GIRONI   MODEL: SIMON MARTYN

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21

DIRECTOR: LORENZO GIRONI   MODEL: BAKAY DIABY

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21

DIRECTOR: LORENZO GIRONI   MODELS: ANATOL MODZELEWSKI, ILONA VAN DEN AREND

Creative direction
Shaping the law of gentleness. The Grace Etiquette is the ultimate social media content generation to spread the silent elegance of now-gallantry.
CREATIVE DIRECTION – CONTENT CREATION SS22 GRACE ETIQUETTES

CREATIVE DIRECTION – CONTENT CREATION SS22 GRACE ETIQUETTES

PHOTOGRAPHER: MEL BLES   MODEL: DJIBRIL N’DIAYE

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

PHOTOGRAPHER: MEL BLES   MODEL: CYRUS AMINI

CREATIVE DIRECTION – CONTENT CREATION SS22 GRACE ETIQUETTES

CREATIVE DIRECTION – CONTENT CREATION SS22 GRACE ETIQUETTES

PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

PHOTOGRAPHER: MEL BLES   MODEL: CHRISTOPHER EINLA

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

PHOTOGRAPHER: MEL BLES   MODEL: LAMINE FATY

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

PHOTOGRAPHER: MEL BLES   MODEL: ELIAS DE POOT

CREATIVE DIRECTION – CONTENT CREATION SS22 GRACE ETIQUETTES

CREATIVE DIRECTION – CONTENT CREATION SS22 GRACE ETIQUETTES

PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

PHOTOGRAPHER: MEL BLES   MODEL: LAMINE FATY

CREATIVE DIRECTION – CONTENT CREATION SS22 GRACE ETIQUETTES

CREATIVE DIRECTION – CONTENT CREATION SS22 GRACE ETIQUETTES

PHOTOGRAPHER: MEL BLES   MODEL: TAKUYA EBIHARA

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

PHOTOGRAPHER: MEL BLES   MODEL: CHRISTOPHER EINLA

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION – CONTENT CREATION SS22 GRACE ETIQUETTES

CREATIVE DIRECTION – CONTENT CREATION SS22 GRACE ETIQUETTES

PHOTOGRAPHER: MEL BLES   MODEL: DJIBRIL N’DIAYE

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

PHOTOGRAPHER: MEL BLES   MODEL: LAMINE FATY

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

PHOTOGRAPHER: MEL BLES   MODEL: ELIAS DE POOT

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

PHOTOGRAPHER: MEL BLES   MODEL: LAMINE FATY

CREATIVE DIRECTION – CONTENT CREATION SS22 GRACE ETIQUETTES

CREATIVE DIRECTION – CONTENT CREATION SS22 GRACE ETIQUETTES

PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

PHOTOGRAPHER: MEL BLES   MODEL: LAMINE FATY

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES

PHOTOGRAPHER: MEL BLES   MODEL: LAMINE FATY

SERVICES

BRAND strategy

Branding

creative direction

Advertising Campaign

Advertising Moving Images

Content Creation