CANALI
Guiding the Italian Brand of elegance to empower the inner grace of today’s men.
Elevate the Brand perception with a directional integrated vision.
Brand strategy
From everyday to unexpected actions, each gesture is a celebration of new manners.

BRAND STRATEGY – BRANDING
BRAND STATEMENT
Creative direction
A contemporary editorial approach where lifestyle gestures meet the storytelling
of now-gentlemen.

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21
PHOTOGRAPHER: MEL BLES MODEL: SIMON MARTYN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21
PHOTOGRAPHER: MEL BLES MODEL: BAKAY DIABY

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21
PHOTOGRAPHER: MEL BLES MODELS: ANATOL MODZELEWSKI, ILONA VAN DEN AREND

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21
PHOTOGRAPHER: MEL BLES MODEL: SIMON MARTYN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21
PHOTOGRAPHER: MEL BLES MODEL: BAKAY DIABY

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21
PHOTOGRAPHER: MEL BLES MODEL: ANATOL MODZELEWSKI

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21
DIRECTOR: LORENZO GIRONI MODEL: SIMON MARTYN

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21
DIRECTOR: LORENZO GIRONI MODEL: BAKAY DIABY

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21
DIRECTOR: LORENZO GIRONI MODELS: ANATOL MODZELEWSKI, ILONA VAN DEN AREND
Creative direction
The Grace Etiquette is the ultimate social media content generation to spread
the silent elegance of
now-gallantry.

CREATIVE DIRECTION – CONTENT CREATION SS22 GRACE ETIQUETTES
PHOTOGRAPHER: MEL BLES MODEL: DJIBRIL N’DIAYE

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES
PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES
PHOTOGRAPHER: MEL BLES MODEL: CYRUS AMINI

CREATIVE DIRECTION – CONTENT CREATION SS22 GRACE ETIQUETTES
PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES
PHOTOGRAPHER: MEL BLES MODEL: CHRISTOPHER EINLA

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES
PHOTOGRAPHER: MEL BLES MODEL: LAMINE FATY

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES
PHOTOGRAPHER: MEL BLES MODEL: ELIAS DE POOT

CREATIVE DIRECTION – CONTENT CREATION SS22 GRACE ETIQUETTES
PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES
PHOTOGRAPHER: MEL BLES MODEL: LAMINE FATY

CREATIVE DIRECTION – CONTENT CREATION SS22 GRACE ETIQUETTES
PHOTOGRAPHER: MEL BLES MODEL: TAKUYA EBIHARA

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES
PHOTOGRAPHER: MEL BLES MODEL: CHRISTOPHER EINLA

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES
PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION – CONTENT CREATION SS22 GRACE ETIQUETTES
PHOTOGRAPHER: MEL BLES MODEL: DJIBRIL N’DIAYE

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES
PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES
PHOTOGRAPHER: MEL BLES MODEL: LAMINE FATY

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES
PHOTOGRAPHER: MEL BLES MODEL: ELIAS DE POOT

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES
PHOTOGRAPHER: MEL BLES MODEL: LAMINE FATY

CREATIVE DIRECTION – CONTENT CREATION SS22 GRACE ETIQUETTES
PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES
PHOTOGRAPHER: MEL BLES MODEL: LAMINE FATY

CREATIVE DIRECTION – CONTENT CREATION FW21 GRACE ETIQUETTES
PHOTOGRAPHER: MEL BLES MODEL: LAMINE FATY