COUNTY OF MILAN

Guiding the Milanese streetwear Brand led by an iconic personality through its editorial and institutional communication.
EDITORIAL CREATIVE DIRECTION
Creating the monograph and authentic report to investigate the background of MARCELO BURLON, founder of the high-end streetwear brand COUNTY OF MILAN.

BRAND STRATEGY – BRANDING

CREATIVE SUPERVISION: MARCELO BURLON, BRATISLAV TASIC

Creative direction Brand strategy
Building a controversial Editorial Structure, played as an investigation report divided into 6 folders: Suspect, Investigation, Interrogation, Evidence, Accomplices, Timeline.
Brand design
Designing an iconic Visual Direction with MARCELO BURLON aesthetics as its core. Everything is CONFIDENTIAL. Published by RIZZOLI.
Brand strategy
From the book to the streets. Creating a distinctive communication system to boost the launch. From urban guerrilla advertising, to engaging cities takeover.
Creative direction
Generating contents for a memorable momentum. From print to digital, everything speaks CONFIDENTIAL.
CREATIVE DIRECTION
Art directing the collateral communication of "10 years of COUNTY OF MILAN", from the invitation to digital teasing content and a special editorial publication.

CREATIVE DIRECTION - 10 YEARS ANNIVERSARY SHOW INVITATION

PRINTED BY FONTEGRAFICA LAB

SERVICES

BRAND strategy

Activation

Digital Strategy

creative direction

Content Creation

BRAND DESIGN

Design