ETRO
Redefining the milanese soul of the paisley luxury fashion house. Enhancing the brand heritage into a modern integrated communication system.
Creative direction

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: DARIO CATELLANI MODEL: Maria Carla Boscono

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: DARIO CATELLANI MODEL: Parker Van Noord

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: DARIO CATELLANI MODEL: Eva Herzigova

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: DARIO CATELLANI MODEL: Fernando Cabral

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: DARIO CATELLANI MODEL: David Kammenos

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: DARIO CATELLANI MODEL: Felice Noordoff

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: DARIO CATELLANI MODEL: Maty Fall Diba

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: DARIO CATELLANI MODEL: Gimo Etro

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: DARIO CATELLANI MODEL: Olivia Catellani

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: DARIO CATELLANI MODEL: Eva Herzigova

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW20
DIRECTOR: PIERO BRESSAN MODELS: David Kammenos, Eva Herzigova, Felice Noordoff, Fernando Cabral, Gimo Etro, Maria Carla Boscono, Maty Fall Diba, Olivia Catellani, Parker Van Noord
Brand strategy
Creative direction

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS20
PHOTOGRAPHER: CASS BIRD MODELS: UGBAD ABDI, KAREN ELSON

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS20
PHOTOGRAPHER: CASS BIRD MODELS: FEI FEI SUN, LAUREN HUTTON

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS20
PHOTOGRAPHER: CASS BIRD MODELS: KAREN ELSON, ABBEY CHAMPION

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS20
PHOTOGRAPHER: CASS BIRD MODELS: LAUREN HUTTON, UGBAD ABDI

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS20
PHOTOGRAPHER: CASS BIRD MODELS: KAREN ELSON, LEXI BOLING

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS20
PHOTOGRAPHER: CASS BIRD MODELS: ABBEY CHAMPION, MARK VANDERLOO

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS20
PHOTOGRAPHER: CASS BIRD MODELS: JAMES BURLINGTON, ALTON MASON

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW20
DIRECTOR: CASS BIRD MODELS: ABBEY CHAMPION, ALTON MASON, FEI FEI SUN, JAMES BURLINGTON, KAREN ELSON, LAUREN HUTTON, LEXI BOLING, MARK VANDERLOO, UGBAD ABDI

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19
PHOTOGRAPHER: CASS BIRD MODELS: HIANDRA MARTINEZ, AMBER VALLETTA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19
PHOTOGRAPHER: CASS BIRD MODELS: ANDREEA DIACONU, MARISA BERENSON

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19
PHOTOGRAPHER: CASS BIRD MODELS: ANDREA DIACONU, GRACE ELIZABETH

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19
PHOTOGRAPHER: CASS BIRD MODELS: AMBER VALLETTA, GRACE ELIZABETH

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19
PHOTOGRAPHER: CASS BIRD MODELS: MARISA BERENSON, TAYLOR HILL

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19
PHOTOGRAPHER: CASS BIRD MODELS: TAYLOR HILL, GRACE ELIZABETH

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19
PHOTOGRAPHER: CASS BIRD MODELS: DAVID ALEXANDER FLINN, HIANDRA MARTINEZ, KOHEI TAKABATAKE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19
PHOTOGRAPHER: CASS BIRD MODELS: DAVID ALEXANDER FLINN, KOHEI TAKABATAKE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19
PHOTOGRAPHER: CASS BIRD MODELS: DAVID ALEXANDER FLINN, JOHN BARNES PEARSON

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW20
DIRECTOR: CASS BIRD MODELS: AMBER VALLETTA, ANDREEA DIACONU, DAVID ALEXANDER FLINN, GRACE ELIZABETH, HIANDRA MARTINEZ, JOHN BARNES PEARSON, KOHEI TAKABATAKE, MARISA BERENSON, TAYLOR HILL

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW20 TEASER
DIRECTOR: CASS BIRD MODELS: AMBER VALLETTA, ANDREEA DIACONU, DAVID ALEXANDER FLINN, GRACE ELIZABETH, HIANDRA MARTINEZ, JOHN BARNES PEARSON, KOHEI TAKABATAKE, MARISA BERENSON, TAYLOR HILL

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW20 CHARACTERS CUT
DIRECTOR: CASS BIRD MODELS: AMBER VALLETTA, ANDREEA DIACONU, DAVID ALEXANDER FLINN, GRACE ELIZABETH, HIANDRA MARTINEZ, JOHN BARNES PEARSON, KOHEI TAKABATAKE, MARISA BERENSON, TAYLOR HILL

CREATIVE DIRECTION – SOCIAL MEDIA CURATING FW19

CREATIVE DIRECTION – CONTENT GENERATION FW19
VIDEOGRAPHERS: RAGAZZI NEI PARAGGI MODEL: MARISA BERENSON

CREATIVE DIRECTION – CONTENT GENERATION FW19
VIDEOGRAPHERS: RAGAZZI NEI PARAGGI MODEL: GRACE ELIZABETH

CREATIVE DIRECTION – SOCIAL MEDIA CURATING SS20

CREATIVE DIRECTION – CONTENT GENERATION SS20
DIRECTOR: REGAZZI NEI PARAGGI

CREATIVE DIRECTION – CONTENT GENERATION SS20
DIRECTOR: REGAZZI NEI PARAGGI

CREATIVE DIRECTION – CONTENT GENERATION FW20
DIRECTOR: PIERO BRESSAN

CREATIVE DIRECTION – CONTENT GENERATION FW20
DIRECTOR: PIERO BRESSAN
Creative direction

CREATIVE DIRECTION – CONTENT GENERATION SS20
PHOTOGRAPHER: MEL BLES MODEL: HIANDRA MARTINEZ.

CREATIVE DIRECTION – CONTENT GENERATION SS20
PHOTOGRAPHER: MEL BLES.

CREATIVE DIRECTION – CONTENT GENERATION SS20
PHOTOGRAPHER: MEL BLES MODEL: EDUARDS KRAULE.

CREATIVE DIRECTION – CONTENT GENERATION SS20
PHOTOGRAPHER: MEL BLES MODEL: HIANDRA MARTINEZ.

CREATIVE DIRECTION – CONTENT GENERATION SS20
PHOTOGRAPHER: MEL BLES.

CREATIVE DIRECTION – CONTENT GENERATION SS20
PHOTOGRAPHER: MEL BLES MODEL: MATHILDE HENNING.

CREATIVE DIRECTION – CONTENT GENERATION SS20
PHOTOGRAPHERS: RAGAZZI NEI PARAGGI.

CREATIVE DIRECTION – CONTENT GENERATION SS20
PHOTOGRAPHER: MEL BLES MODELS: CALLUMM STODDART, MATHILDE HENNING.

CREATIVE DIRECTION – CONTENT GENERATION SS20
PHOTOGRAPHER: MEL BLES.

CREATIVE DIRECTION – CONTENT GENERATION SS20
PHOTOGRAPHER: MEL BLES MODEL: MEGHAN ROCHE.

CREATIVE DIRECTION – CONTENT GENERATION SS20
PHOTOGRAPHERS: RAGAZZI NEI PARAGGI.

CREATIVE DIRECTION – CONTENT GENERATION SS20
PHOTOGRAPHER: MEL BLES MODEL: CALLUM STODDART.

CREATIVE DIRECTION – CONTENT GENERATION SS20
PHOTOGRAPHERS: RAGAZZI NEI PARAGGI.

CREATIVE DIRECTION – CONTENT GENERATION SS20
PHOTOGRAPHER: MEL BLES MODEL: MITCHELL GORTHY.

CREATIVE DIRECTION – CONTENT GENERATION FW19
PHOTOGRAPHERS: RAGAZZI NEI PARAGGI.

CREATIVE DIRECTION – CONTENT GENERATION FW19
PHOTOGRAPHERS: HILL&AUBREY MODELS: ANDREA QUARANTA, ROGIER BOSSCHAART.

CREATIVE DIRECTION – CONTENT GENERATION FW19
PHOTOGRAPHERS: HILL&AUBREY.

CREATIVE DIRECTION – CONTENT GENERATION FW19
PHOTOGRAPHERS: RAGAZZI NEI PARAGGI MODEL: FELICE NOVA NOORDHOFF.

CREATIVE DIRECTION – CONTENT GENERATION FW19
PHOTOGRAPHERS: HILL&AUBREY MODELS: DYLAN FENDER, ROGIER BOSSCHAART.

CREATIVE DIRECTION – CONTENT GENERATION FW19
PHOTOGRAPHERS: RAGAZZI NEI PARAGGI.

CREATIVE DIRECTION – CONTENT GENERATION FW19
PHOTOGRAPHERS: HILL&AUBREY MODEL: DYLAN FENDER.

CREATIVE DIRECTION – CONTENT GENERATION FW19
PHOTOGRAPHER: HILL&AUBREY MODELS: CAMILLE HUREL, FELICE NOVA NOORDHOFF.

CREATIVE DIRECTION – CONTENT GENERATION FW19
PHOTOGRAPHER: HILL&AUBREY.

CREATIVE DIRECTION – CONTENT GENERATION FW19
PHOTOGRAPHERS: HILL&AUBREY MODEL: FELICE NOVA NOORDHOFF.

CREATIVE DIRECTION – CONTENT GENERATION FW19
PHOTOGRAPHERS: HILL&AUBREY MODELS: CAMILLE HUREL, DYLAN FENDER.