ETRO

Redefining the milanese soul of the paisley luxury fashion house. Enhancing the brand heritage into a modern integrated communication system.
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Creative direction
Enhancing the Brand DNA and envisioning ETRO’s eclecticism and multicultural spirit: Empire of Freedom is an opportunity to invent and look at the future with new eyes, and the spontaneity of a community.

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS22

DIRECTOR: MARIO SORRENTI   MODELS: BOMI YOUN, LULU TENNEY, INDIRA SCOTT, SCULY MEIJA, ANNA FRANCESCA, ERIN MOMMSEN, KENDALL HARRISON

Creative direction
Welcome to The House of Etrovaganza the place of one of a kind creatures. A breathtaking portraiture of youth with a contemporary yet cutting edge point of view.

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21

DIRECTOR: LORENZO GIRONI   MODELS: Sharon Alexie, Lola Nicon, Valentin Humbroich, Sonny Charlton, Moustapha Sy, Mila van Eeten, Rayane Allali, Maty Fall, Hyunji Shin, Zoe Petit, Nicolas Dax, Anita Lorusso

Creative direction
Spreading the universal message of joy, as an immediate, sudden feeling. The ETRO “Print re-edition” campaign highlights the timelessness of the Brand and ETRO heritage of today.

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS21

DIRECTOR: DAVID SIMS     MODELS: Anna Ewers, Parker Van Noord, Grace Musase, Alessio Pozzi

Creative direction
Stepping into an inner dimension, in which the Oneness is the Brand main message.

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW20

DIRECTOR: PIERO BRESSAN    MODELS: David Kammenos, Eva Herzigova, Felice Noordhoff, Fernando Cabral, Gimmo Etro, Maria Carla Boscono, Maty Fall, Olivia Catellani, Parker Van Noord

Creative direction Brand strategy
Creating a powerful brand storytelling about individuality and journey.

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW20

DIRECTOR: CASS BIRD    MODELS: ABBY CHAMPION, ALTON MASON, FEI FEI SUN, JAMES BURLINGTON, KAREN ELSON, LAUREN HUTTON, LEXI BOLING, MARK VANDERLOO, UGBAD ABDI

Creative direction
Launching the iconic Black Pegasus Bag highlighting the extravagant individuality of the Pegasus Club characters.
CREATIVE DIRECTION – CONTENT CREATION FW20 PEGASUS CLUB

CREATIVE DIRECTION – CONTENT CREATION FW20 PEGASUS CLUB

PHOTOGRAPHER: MATTHIAS VRIENS   MODELS: ALTON MASON, ANNA DELLO RUSSO, ELSA HOSK, HALIMA ADEN, HEND SABRI, HIKARI MORI, NATY ABASCAL, MYSS KETA

CREATIVE DIRECTION – CONTENT CREATION FW20 PEGASUS CLUB MOVING IMAGES

DIRECTORS: RAGAZZI NEI PARAGGI   MODELS: ALTON MASON, ANNA DELLO RUSSO, ELSA HOSK, HALIMA ADEN,HEND SABRI, HIKARI MORI, NATY ABASCAL, MYSS KETA

Creative direction
Get a splash into Liquid Paisley! A take-over on social media exploring the liquid and fluid themes of the collection, with a mix of photographic and CGI approach.
Creative direction
Let’s get the party started under the sign of the Zodiac! ETRO’s youth reunited in an energetic holiday party celebrating the new GINORI's pottery collaboration.

CREATIVE DIRECTION – CONTENT CREATION FW21 HOLIDAY CAMPAIGN

DIRECTOR: TOMMASO OTTOMANO   MODELS: TINA KUNAKEY, LORENZO SUTTO, EDU ROMAN, JORGE ROMAN, SITA ZAMPOU, JULIA KESSLER, SERGIO AMORE, ANDREA SILENZI, PASQUALE AIELLO, NIKOLINA MATICEVIC, BARBARA FUJIKO, KRISTIJAN BESIROVIC

Creative direction
Reinforcing the brand narrative through tailored image generation. Enhancing the brand vision and iconography.

CREATIVE DIRECTION – CONTENT GENERATION SS21 LOOKBOOK

PHOTOGRAPHER: DARIO CATELLANI     MODELS: Bibi Abdulkadir, Miriam Sanchez, Jade Nguyen, Grace Valentine, Evie Harris, Amrit, Kerolyn Soares, Alice Rossi, Edem Oueslati

Creative direction
“Crown Me” . Celebrating the powerful message of freedom and beauty with A strong and cheerful queen!

SERVICES

creative direction

Advertising Campaign

Advertising Moving Images

Content Creation

Editorial Direction