FILA
Guiding the iconic sportswear Brand FILA to step onto Milan Fashion Week, with a strategic high-end collection positioning.
Creative direction
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20
PHOTOGRAPHERS: MERT&MARCUS MODEL: YASMIN WIJNALDUM
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20
PHOTOGRAPHERS: MERT&MARCUS MODEL: JUSTIN ERIC MARTIN
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20
PHOTOGRAPHERS: MERT&MARCUS MODELS: JUSTIN ERIC MARTIN, YASMIN WIJNALDUM
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20
PHOTOGRAPHERS: MERT&MARCUS MODELS: JUSTIN ERIC MARTIN, YASMIN WIJNALDUM
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS20
DIRECTORS: MERT&MARCUS MODELS: JUSTIN ERIC MARTIN, YASMIN WIJNALDUM
BRAND STRATEGY – DIGITAL STRATEGY SS20
Brand design
Creating a fluid digital identity, evoking the static FILA Bjorn Borg’s sportsgear grid pattern.
BRAND STRATEGY – DIGITAL STRATEGY SS20
FLUID LOGO
BRAND STRATEGY – DIGITAL STRATEGY SS20
FASHION SHOW E-VITE
BRAND STRATEGY – DIGITAL STRATEGY SS20
WEBSITE COUNTDOWN
BRAND DESIGN – WEB SS20