FURLA

Directing the globally established accessories Brand rediscovering the Italian freedom to have fun. A 360° communication system that lives across online and offline touchpoints.
Brand strategy
Creating the brand message #FUNFURLA. Accessorize yourself with positivity. An integrated communication project where FURLA reaches a new storytelling of lifestyle full of freshness and lightness.

BRAND STRATEGY – BRANDING

BRAND STATAMENT

Creative direction
Diving into a daydream of joy, play hide and seek with the art of expression, open the creativity to new contamination, play with wit.

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DIRECTOR: LORENZO GIRONI   MODELS: JUDY KINUTHIA, LILLA MOLNAR, JADE ELIASEK, OPHELIE HIM, LUKAS SCHWEMIN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

PHOTOGRAPHER: DARIO CATELLANI   MODELS: JUDY KINUTHIA, LILLA MOLNAR, OPHELIE HIM

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

PHOTOGRAPHER: DARIO CATELLANI   MODELS: JUDY KINUTHIA, LILLA MOLNAR

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CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

PHOTOGRAPHER: DARIO CATELLANI   MODEL: LILLA MOLNAR

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CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

PHOTOGRAPHER: DARIO CATELLANI   MODELS: JUDY KINUTHIA, LILLA MOLNAR, JADE ELIASEK, OPHELIE HIM

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CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

PHOTOGRAPHER: DARIO CATELLANI   MODEL: JADE ELIASEK

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CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

PHOTOGRAPHER: DARIO CATELLANI   MODEL: LILLA MOLNAR

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DIRECTOR: Lorenzo Gironi     MODELS: Jip Boxstart, Yenni Schwan, ETO Migriauli, Anatol Modzelewski, Ophelia

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: DARIO CATELLANI     MODELS: Jip Boxstart, Yenni Schwan, ETO Migriauli

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: DARIO CATELLANI     MODELS: Yenni Schwan, ETO Migriauli

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CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: DARIO CATELLANI     MODEL: ETO Migriauli

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CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: DARIO CATELLANI     MODELS: Jip Boxstart, Yenni Schwan, ETO Migriauli

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: DARIO CATELLANI     MODELS: Yenni Schwan, ETO Migriauli

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: DARIO CATELLANI     MODELS: Yenni Schwan, ETO Migriauli

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: DARIO CATELLANI     MODEL: Anatol Modzelewski

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: DARIO CATELLANI     MODELS: Jip Boxstart, Yenni Schwan, ETO Migriauli

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: DARIO CATELLANI     MODEL: ETO Migriauli

Creative direction
The daydream quickly moves into an adventure. Every gesture is a game, every moment an adventure.
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CREATIVE DIRECTION – CONTENT CREATION FW21

CREATIVE DIRECTION – CONTENT CREATION FW21

PHOTOGRAPHER: ANDY MASSACCESI

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CREATIVE DIRECTION – CONTENT CREATION FW21

CREATIVE DIRECTION – CONTENT CREATION FW21

PHOTOGRAPHER: ANDY MASSACCESI   MODEL: LISA HELENE KRAMER

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CREATIVE DIRECTION – CONTENT CREATION FW21

CREATIVE DIRECTION – CONTENT CREATION FW21

PHOTOGRAPHER: ANDY MASSACCESI

CREATIVE DIRECTION – CONTENT CREATION FW21
CREATIVE DIRECTION – CONTENT CREATION FW21

CREATIVE DIRECTION – CONTENT CREATION FW21

PHOTOGRAPHER: ANDY MASSACCESI    MODEL: LISA HELENE KRAMER, Rosalie Nerlich

CREATIVE DIRECTION – CONTENT CREATION FW21
CREATIVE DIRECTION – CONTENT CREATION FW21

CREATIVE DIRECTION – CONTENT CREATION FW21

PHOTOGRAPHER: ANDY MASSACCESI    MODEL: LISA HELENE KRAMER, Rosalie Nerlich

CREATIVE DIRECTION – CONTENT CREATION FW21

CREATIVE DIRECTION – CONTENT CREATION FW21

PHOTOGRAPHER: ANDY MASSACCESI

CREATIVE DIRECTION – CONTENT CREATION FW21

CREATIVE DIRECTION – CONTENT CREATION FW21

PHOTOGRAPHER: ANDY MASSACCESI   MODEL: Maria Peña

CREATIVE DIRECTION – CONTENT CREATION FW21

CREATIVE DIRECTION – CONTENT CREATION FW21

PHOTOGRAPHER: ANDY MASSACCESI

CREATIVE DIRECTION – CONTENT CREATION FW21

CREATIVE DIRECTION – CONTENT CREATION FW21

PHOTOGRAPHER: ANDY MASSACCESI

CREATIVE DIRECTION – CONTENT CREATION FW21

CREATIVE DIRECTION – CONTENT CREATION FW21

PHOTOGRAPHER: ANDY MASSACCESI

CREATIVE DIRECTION – CONTENT CREATION FW21

CREATIVE DIRECTION – CONTENT CREATION FW21

PHOTOGRAPHER: ANDY MASSACCESI   MODEL: Maria Peña

CREATIVE DIRECTION – CONTENT CREATION FW21

CREATIVE DIRECTION – CONTENT CREATION FW21

PHOTOGRAPHER: ANDY MASSACCESI

CREATIVE DIRECTION – CONTENT GENERATION SS21
CREATIVE DIRECTION – CONTENT GENERATION SS21

CREATIVE DIRECTION – CONTENT GENERATION SS21

PHOTOGRAPHER: Andy Massaccesi     MODELS: Jip Boxstart, Yenni Schwan, ETO Migriauli

CREATIVE DIRECTION – CONTENT GENERATION SS21
CREATIVE DIRECTION – CONTENT GENERATION SS21

CREATIVE DIRECTION – CONTENT GENERATION SS21

PHOTOGRAPHER: Andy Massaccesi     MODEL: Jip Boxstart

CREATIVE DIRECTION – CONTENT GENERATION SS21
CREATIVE DIRECTION – CONTENT GENERATION SS21

CREATIVE DIRECTION – CONTENT GENERATION SS21

PHOTOGRAPHER: Andy Massaccesi     MODEL: Ophelia

CREATIVE DIRECTION – CONTENT GENERATION SS21
CREATIVE DIRECTION – CONTENT GENERATION SS21

CREATIVE DIRECTION – CONTENT GENERATION SS21

PHOTOGRAPHER: Andy Massaccesi     MODEL: Jip Boxstart

CREATIVE DIRECTION – CONTENT GENERATION SS21

CREATIVE DIRECTION – CONTENT GENERATION SS21

PHOTOGRAPHER: Andy Massaccesi

CREATIVE DIRECTION – CONTENT GENERATION SS21

CREATIVE DIRECTION – CONTENT GENERATION SS21

PHOTOGRAPHER: Andy Massaccesi     MODEL: Jip Boxstart

CREATIVE DIRECTION – CONTENT GENERATION SS21

CREATIVE DIRECTION – CONTENT GENERATION SS21

PHOTOGRAPHER: Andy Massaccesi     MODEL: Anatol Modzelewski

CREATIVE DIRECTION – CONTENT GENERATION SS21

CREATIVE DIRECTION – CONTENT GENERATION SS21

PHOTOGRAPHER: Andy Massaccesi

SERVICES

BRAND strategy

Branding

creative direction

Advertising Campaign

Advertising Moving Images

Content Creation