LIU JO
Guiding LIU JO into becoming the leading premium glam brand. Setting a directional integrated vision to elevate brand perception, across all areas.
Creative direction
Brand design
Brand strategy

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20 LAUNCH CAMPAIGN
PHOTOGRAPHERS: Mert & Marcus MODEL: Kendall Jenner

BRAND STRATEGY – ACTIVATION SS20 GUERRILLA POSTERS

BRAND STRATEGY – DIGITAL STRATEGY SS20 LAUNCH CAMPAIGN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20
PHOTOGRAPHERS: Mert & Marcus MODEL: Kendall Jenner

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20
PHOTOGRAPHERS: Mert & Marcus MODEL: Kendall Jenner

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20
PHOTOGRAPHERS: Mert & Marcus MODEL: KENDALL JENNER

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20
PHOTOGRAPHERS: Mert & Marcus MODEL: KENDALL JENNER

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS20
DIRECTORS: Mert & Marcus MODEL: Kendall Jenner

BRAND STRATEGY – DIGITAL STRATEGY SS20
DIRECTORS: Mert & Marcus MODEL: Kendall Jenner

CREATIVE DIRECTION – CONTENT CREATION SS20 DIGITAL CAMPAIGN
DIRECTORS: Mert & Marcus MODEL: Kendall Jenner

CREATIVE DIRECTION – CONTENT CREATION SS20 DIGITAL CAMPAIGN
DIRECTORS: Mert & Marcus MODEL: Kendall Jenner

CREATIVE DIRECTION – CONTENT CREATION SS20 DIGITAL CAMPAIGN
DIRECTORS: Mert & Marcus MODEL: Kendall Jenner

CREATIVE DIRECTION – CONTENT CREATION SS20 DIGITAL CAMPAIGN
DIRECTORS: Mert & Marcus MODEL: Kendall Jenner
Creative direction
Brand strategy

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18
PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18
PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19
PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19
PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19
PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19
PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW18
DIRECTORS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS19
DIRECTORS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW19
DIRECTORS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 DENIM
PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 DENIM
PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 DENIM
PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18 DENIM
PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18 DENIM
PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18 DENIM
PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS19 DENIM
DIRECTORS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW18 DENIM
DIRECTORS: Mert & Marcus MODEL: ANNA EWERS
Creative direction
Brand strategy

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW19
DIRECTOR: REMO CONGIA MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19
PHOTOGRAPHER: ALVARO BEAMUD CORTES MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19
PHOTOGRAPHER: ALVARO BEAMUD CORTES MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18
PHOTOGRAPHER: ALVARO BEAMUD CORTES MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18
PHOTOGRAPHER: ALVARO BEAMUD CORTES MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18
PHOTOGRAPHER: ALVARO BEAMUD CORTES MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19
PHOTOGRAPHER: GIANPAOLO SGURA MODEL: GIACOMO CAVALLI

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19
PHOTOGRAPHER: GIANPAOLO SGURA MODEL: GIACOMO CAVALLI
Creative direction
Brand strategy

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW19 BETTER DENIM
DIRECTORS: Mert & Marcus COLLAGE ARTIST: ROSANNA WEBSTER MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19 BETTER DENIM
DIRECTORS: Mert & Marcus COLLAGE ARTIST: ROSANNA WEBSTER MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS20 BETTER DENIM
DIRECTORS: Mert & Marcus COLLAGE ARTIST: ROSANNA WEBSTER
MODEL: JULIA VAN OS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20 BETTER DENIM
PHOTOGRAPHERS: Mert & Marcus COLLAGE ARTIST: ROSANNA WEBSTER
MODEL: JULIA VAN OS

CREATIVE DIRECTION – CONTENT CREATION FW19 BETTER DENIM
DIRECTOR: LORENZO GIRONI

CREATIVE DIRECTION – CONTENT CREATION FW19 BETTER DENIM
DIRECTOR: LORENZO GIRONI

CREATIVE DIRECTION – CONTENT CREATION FW19 BETTER DENIM
DIRECTOR: LORENZO GIRONI

CREATIVE DIRECTION – CONTENT CREATION SS20 BETTER DENIM
DIRECTOR: POPKORN FILMS MODEL: KAMILE KAZICKAITE

CREATIVE DIRECTION – CONTENT CREATION SS20 BETTER DENIM
DIRECTOR: POPKORN FILMS MODEL: KAMILE KAZICKAITE

CREATIVE DIRECTION – CONTENT CREATION SS20 BETTER DENIM
DIRECTOR: POPKORN FILMS
MODEL: KAMILE KAZICKAITE
Creative direction

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS19 FRAGRANCE
DIRECTOR: LORENZO GIRONI MODEL: ANNE JURGENS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 FRAGRANCE
MAIN PHOTOGRAPHER: ALVARO BEAMUD CORTES STILL LIFE PHOTOGRAPHERS: GILDA & BODHA MODEL: ANNE JURGENS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 FRAGRANCE
MAIN PHOTOGRAPHER: ALVARO BEAMUD CORTES STILL LIFE PHOTOGRAPHERS: GILDA & BODHA MODEL: ANNE JURGENS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 FRAGRANCE
PHOTOGRAPHER: GILDA & BODHA

CREATIVE DIRECTION – CONTENT CREATION SS19 FRAGRANCE

CREATIVE DIRECTION – CONTENT CREATION SS19 FRAGRANCE
DIRECTOR: LORENZO GIRONI

CREATIVE DIRECTION – CONTENT CREATION SS19 FRAGRANCE
DIRECTOR: LORENZO GIRONI MODEL: ANNE JURGENS

CREATIVE DIRECTION – CONTENT CREATION SS19 FRAGRANCE
DIRECTOR: LORENZO GIRONI
MODEL: ANNE JURGENS
Creative direction

CREATIVE DIRECTION – CONTENT CREATION SS19
PHOTOGRAPHER: LUCAS GARRIDO MODEL: ANNA EWERS

CREATIVE DIRECTION – CONTENT CREATION SS20 DENIM
PHOTOGRAPHERS: Mert & Marcus MODEL: JULIA VAN OS

CREATIVE DIRECTION – CONTENT CREATION FW19
PHOTOGRAPHERS: MERT & MARCUS MODEL: GRACE ELIZABETH

CREATIVE DIRECTION – CONTENT CREATION FW19
DIRECTOR: LORENA PAGES

CREATIVE DIRECTION – CONTENT CREATION FW18
PHOTOGRAPHER: GIANPAOLO SGURA MODEL: GIACOMO CAVALLI

CREATIVE DIRECTION – CONTENT CREATION SS19
PHOTOGRAPHER: LUCAS GARRIDO MODEL: ANNA EWERS

CREATIVE DIRECTION – CONTENT CREATION SS20
DIRECTOR: LORENA PAGES

CREATIVE DIRECTION – CONTENT CREATION FW19
PHOTOGRAPHERS: MERT & MARCUS MODEL: GRACE ELIZABETH

CREATIVE DIRECTION – CONTENT CREATION SS19
PHOTOGRAPHER: GIANPAOLO SGURA MODEL: GIACOMO CAVALLI

CREATIVE DIRECTION – CONTENT CREATION SS20
DIRECTOR: LORENA PAGES

CREATIVE DIRECTION – CONTENT CREATION SS19
PHOTOGRAPHER: LUCAS GARRIDO MODEL: ANNA EWERS

CREATIVE DIRECTION – CONTENT CREATION FW18
PHOTOGRAPHERS: Mert & Marcus MODEL: JULIA VAN OS

CREATIVE DIRECTION – CONTENT CREATION SS19
PHOTOGRAPHER: LUCAS GARRIDO MODEL: BIRGIT KOS

CREATIVE DIRECTION – CONTENT CREATION SS20
DIRECTOR: LORENA PAGES

CREATIVE DIRECTION – CONTENT CREATION FW19
PHOTOGRAPHER: ALVARO BEAMUD CORTES MODEL: XAVIER SERRANO

CREATIVE DIRECTION – CONTENT CREATION SS19
PHOTOGRAPHER: LUCAS GARRIDO MODEL: BIRGIT KOS