LIU JO

Guiding LIU JO into becoming the leading premium glam brand. Setting a directional integrated vision to elevate brand perception, across all areas.

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Creative direction

Brand design

Brand strategy

Creating the communication format #BORNIN1995 to mark LIU JO’s 25th anniversary, featuring supermodel KENDALL JENNER, also born in 1995.

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20 LAUNCH CAMPAIGN

PHOTOGRAPHERS: Mert & Marcus MODEL: Kendall Jenner

BRAND STRATEGY – ACTIVATION SS20 GUERRILLA POSTERS

BRAND STRATEGY – DIGITAL STRATEGY SS20 LAUNCH CAMPAIGN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20

PHOTOGRAPHERS: Mert & Marcus MODEL: Kendall Jenner

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20

PHOTOGRAPHERS: Mert & Marcus MODEL: Kendall Jenner

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20

PHOTOGRAPHERS: Mert & Marcus MODEL: KENDALL JENNER

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20

PHOTOGRAPHERS: Mert & Marcus MODEL: KENDALL JENNER

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS20

DIRECTORS: Mert & Marcus MODEL: Kendall Jenner

BRAND STRATEGY – DIGITAL STRATEGY SS20

DIRECTORS: Mert & Marcus MODEL: Kendall Jenner

CREATIVE DIRECTION – CONTENT CREATION SS20 DIGITAL CAMPAIGN

DIRECTORS: Mert & Marcus MODEL: Kendall Jenner

CREATIVE DIRECTION – CONTENT CREATION SS20 DIGITAL CAMPAIGN

DIRECTORS: Mert & Marcus MODEL: Kendall Jenner

CREATIVE DIRECTION – CONTENT CREATION SS20 DIGITAL CAMPAIGN

DIRECTORS: Mert & Marcus MODEL: Kendall Jenner

CREATIVE DIRECTION – CONTENT CREATION SS20 DIGITAL CAMPAIGN

DIRECTORS: Mert & Marcus MODEL: Kendall Jenner

Creative direction

Brand strategy

Creating the brand positioning concept #glamourizing to express LIU JO’s core values, attitude and brand language across three seasons.

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19

PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19

PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19

PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19

PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW18

DIRECTORS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS19

DIRECTORS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW19

DIRECTORS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 DENIM

PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 DENIM

PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 DENIM

PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18 DENIM

PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18 DENIM

PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18 DENIM

PHOTOGRAPHERS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS19 DENIM

DIRECTORS: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW18 DENIM

DIRECTORS: Mert & Marcus MODEL: ANNA EWERS

Creative direction

Brand strategy

Elevating LIU JO UOMO communication system creating #MrRight to represent a timeless aesthetic and relaxed masculinity.

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW19

DIRECTOR: REMO CONGIA MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19

PHOTOGRAPHER: ALVARO BEAMUD CORTES MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19

PHOTOGRAPHER: ALVARO BEAMUD CORTES MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

PHOTOGRAPHER: ALVARO BEAMUD CORTES MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

PHOTOGRAPHER: ALVARO BEAMUD CORTES MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

PHOTOGRAPHER: ALVARO BEAMUD CORTES MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19

PHOTOGRAPHER: GIANPAOLO SGURA MODEL: GIACOMO CAVALLI

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19

PHOTOGRAPHER: GIANPAOLO SGURA MODEL: GIACOMO CAVALLI

Creative direction

Brand strategy

Setting an integrated visual system for LIU JO’s sustainability project, creating #Naturalglam, combining the core pillar glamour with nature.

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW19 BETTER DENIM

DIRECTORS: Mert & Marcus COLLAGE ARTIST: ROSANNA WEBSTER MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19 BETTER DENIM

DIRECTORS: Mert & Marcus COLLAGE ARTIST: ROSANNA WEBSTER MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS20 BETTER DENIM

DIRECTORS: Mert & Marcus COLLAGE ARTIST: ROSANNA WEBSTER
MODEL: JULIA VAN OS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20 BETTER DENIM

PHOTOGRAPHERS: Mert & Marcus COLLAGE ARTIST: ROSANNA WEBSTER
MODEL: JULIA VAN OS

CREATIVE DIRECTION – CONTENT CREATION FW19 BETTER DENIM

DIRECTOR: LORENZO GIRONI

CREATIVE DIRECTION – CONTENT CREATION FW19 BETTER DENIM

DIRECTOR: LORENZO GIRONI

CREATIVE DIRECTION – CONTENT CREATION FW19 BETTER DENIM

DIRECTOR: LORENZO GIRONI

CREATIVE DIRECTION – CONTENT CREATION SS20 BETTER DENIM

DIRECTOR: POPKORN FILMS MODEL: KAMILE KAZICKAITE

CREATIVE DIRECTION – CONTENT CREATION SS20 BETTER DENIM

DIRECTOR: POPKORN FILMS MODEL: KAMILE KAZICKAITE

CREATIVE DIRECTION – CONTENT CREATION SS20 BETTER DENIM

DIRECTOR: POPKORN FILMS
MODEL: KAMILE KAZICKAITE

Creative direction

Setting aesthetics for LIU JO fragrance, aligned with Liu Jo's main collection tone of image.

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS19 FRAGRANCE

DIRECTOR: LORENZO GIRONI MODEL: ANNE JURGENS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 FRAGRANCE

MAIN PHOTOGRAPHER: ALVARO BEAMUD CORTES STILL LIFE PHOTOGRAPHERS: GILDA & BODHA MODEL: ANNE JURGENS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 FRAGRANCE

MAIN PHOTOGRAPHER: ALVARO BEAMUD CORTES STILL LIFE PHOTOGRAPHERS: GILDA & BODHA MODEL: ANNE JURGENS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 FRAGRANCE

PHOTOGRAPHER: GILDA & BODHA

CREATIVE DIRECTION – CONTENT CREATION SS19 FRAGRANCE

DIRECTOR: LORENZO GIRONI

CREATIVE DIRECTION – CONTENT CREATION SS19 FRAGRANCE

DIRECTOR: LORENZO GIRONI MODEL: ANNE JURGENS

CREATIVE DIRECTION – CONTENT CREATION SS19 FRAGRANCE

DIRECTOR: LORENZO GIRONI
MODEL: ANNE JURGENS

Creative direction

Maintaining the aesthetic codes and brand language across all generated content.

CREATIVE DIRECTION – CONTENT CREATION SS19

PHOTOGRAPHER: LUCAS GARRIDO MODEL: ANNA EWERS

CREATIVE DIRECTION – CONTENT CREATION SS20 DENIM

PHOTOGRAPHERS: Mert & Marcus MODEL: JULIA VAN OS

CREATIVE DIRECTION – CONTENT CREATION FW19

PHOTOGRAPHERS: MERT & MARCUS MODEL: GRACE ELIZABETH

CREATIVE DIRECTION – CONTENT CREATION FW19

DIRECTOR: LORENA PAGES

CREATIVE DIRECTION – CONTENT CREATION FW18

PHOTOGRAPHER: GIANPAOLO SGURA MODEL: GIACOMO CAVALLI

CREATIVE DIRECTION – CONTENT CREATION SS19

PHOTOGRAPHER: LUCAS GARRIDO MODEL: ANNA EWERS

CREATIVE DIRECTION – CONTENT CREATION SS20

DIRECTOR: LORENA PAGES

CREATIVE DIRECTION – CONTENT CREATION FW19

PHOTOGRAPHERS: MERT & MARCUS MODEL: GRACE ELIZABETH

CREATIVE DIRECTION – CONTENT CREATION SS19

PHOTOGRAPHER: GIANPAOLO SGURA MODEL: GIACOMO CAVALLI

CREATIVE DIRECTION – CONTENT CREATION SS20

DIRECTOR: LORENA PAGES

CREATIVE DIRECTION – CONTENT CREATION SS19

PHOTOGRAPHER: LUCAS GARRIDO MODEL: ANNA EWERS

CREATIVE DIRECTION – CONTENT CREATION FW18

PHOTOGRAPHERS: Mert & Marcus MODEL: JULIA VAN OS

CREATIVE DIRECTION – CONTENT CREATION SS19

PHOTOGRAPHER: LUCAS GARRIDO MODEL: BIRGIT KOS

CREATIVE DIRECTION – CONTENT CREATION SS20

DIRECTOR: LORENA PAGES

CREATIVE DIRECTION – CONTENT CREATION FW19

PHOTOGRAPHER: ALVARO BEAMUD CORTES MODEL: XAVIER SERRANO

CREATIVE DIRECTION – CONTENT CREATION SS19

PHOTOGRAPHER: LUCAS GARRIDO MODEL: BIRGIT KOS

Services

Creative direction

Advertising campaign

Advertising moving images

Content creation