LIU JO
Guiding Liu Jo into becoming the leading premium glam brand. Setting a directional integrated vision to elevate brand perception, across all areas.
Brand design
Brand strategy
Creative direction

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20 LAUNCH CAMPAIGN
PHOTOGRAPHER: Mert & Marcus MODEL: Kendall Jenner


CREATIVE DIRECTION – SOCIAL MEDIA CURATING SS20 LAUNCH CAMPAIGN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20
PHOTOGRAPHER: Mert & Marcus MODEL: Kendall Jenner

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20
PHOTOGRAPHER: Mert & Marcus MODEL: Kendall Jenner

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20
PHOTOGRAPHER: MER AND MARCUS MODEL: KENDALL JENNER

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20
PHOTOGRAPHER: MERT AND MARCUS MODEL: KENDALL JENNER

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS20
DIRECTOR: Mert & Marcus MODEL: Kendall Jenner

CREATIVE DIRECTION – SOCIAL MEDIA CURATING SS20

CREATIVE DIRECTION – CONTENT CREATION SS20 DIGITAL CAMPAIGN
DIRECTOR: Mert & Marcus MODEL: Kendall Jenner

CREATIVE DIRECTION – CONTENT CREATION SS20 DIGITAL CAMPAIGN
DIRECTOR: Mert & Marcus MODEL: Kendall Jenner

CREATIVE DIRECTION – CONTENT CREATION SS20 DIGITAL CAMPAIGN
DIRECTOR: Mert & Marcus MODEL: Kendall Jenner

CREATIVE DIRECTION – CONTENT CREATION SS20 DIGITAL CAMPAIGN
DIRECTOR: Mert & Marcus MODEL: Kendall Jenner
Brand strategy
Creative direction

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18
PHOTOGRAPHER: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18
PHOTOGRAPHER: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19
PHOTOGRAPHER: MERT AND MARCUS MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19
PHOTOGRAPHER: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19
PHOTOGRAPHER: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19
PHOTOGRAPHER: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW18
DIRECTOR: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS19
DIRECTOR: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW19
DIRECTOR: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 DENIM
PHOTOGRAPHER: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 DENIM
PHOTOGRAPHER: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 DENIM
PHOTOGRAPHER: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18 DENIM
PHOTOGRAPHER: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18 DENIM
PHOTOGRAPHER: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18 DENIM
PHOTOGRAPHER: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS19 DENIM
DIRECTOR: Mert & Marcus MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW18 DENIM
DIRECTOR: Mert & Marcus MODEL: ANNA EWERS
Brand strategy
Creative direction

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW19
videographer: REMO CONGIA MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19
PHOTOGRAPHER: ALVARO BEAMUD CORTES MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19
PHOTOGRAPHER: ALVARO BEAMUD CORTES MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18
PHOTOGRAPHER: ALVARO BEAMUD CORTES MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18
PHOTOGRAPHER: GIANPAOLO SGURA MODEL: GIACOMO CAVALLI

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18
PHOTOGRAPHER: GIANPAOLO SGURA MODEL: GIACOMO CAVALLI

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19
PHOTOGRAPHER: GIANPAOLO SGURA MODEL: GIACOMO CAVALLI

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19
PHOTOGRAPHER: GIANPAOLO SGURA MODEL: GIACOMO CAVALLI
Brand strategy
Creative direction

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW19 BETTER DENIM
DIRECTOR: Mert & Marcus COLLAGE ARTIST: ROSANNA WEBSTER MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19 BETTER DENIM
DIRECTOR: Mert & Marcus COLLAGE ARTIST: ROSANNA WEBSTER MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS20 BETTER DENIM
DIRECTOR: Mert & Marcus COLLAGE ARTIST: ROSANNA WEBSTER
MODEL: JULIA VAN OS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20 BETTER DENIM
PHOTOGRAPHER: Mert & Marcus COLLAGE ARTIST: ROSANNA WEBSTER
MODEL: JULIA VAN OS

CREATIVE DIRECTION – CONTENT CREATION FW19 BETTER DENIM
DIRECTOR: LORENZO GIRONI

CREATIVE DIRECTION – CONTENT CREATION FW19 BETTER DENIM
DIRECTOR: LORENZO GIRONI

CREATIVE DIRECTION – CONTENT CREATION FW19 BETTER DENIM
DIRECTOR: LORENZO GIRONI

CREATIVE DIRECTION – CONTENT CREATION SS20 BETTER DENIM
DIRECTOR: POPKORN FILMS
MODEL: KAMILE KAZICKAITE

CREATIVE DIRECTION – CONTENT CREATION SS20 BETTER DENIM
DIRECTOR: POPKORN FILMS
MODEL: KAMILE KAZICKAITE

CREATIVE DIRECTION – CONTENT CREATION SS20 BETTER DENIM
DIRECTOR: POPKORN FILMS
MODEL: KAMILE KAZICKAITE
Creative direction

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS19 FRAGRANCE
DIRECTOR: LORENZO GIRONI
MODEL: ANNE JURGENS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 FRAGRANCE
MAIN PHOTOGRAPHER: ALVARO BEAMUD CORTES STILL LIFE PHOTOGRAPHER: GILDA&BODHA MODEL: ANNE JURGENS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 FRAGRANCE
MAIN PHOTOGRAPHER: ALVARO BEAMUD CORTES STILL LIFE PHOTOGRAPHER: GILDA&BODHA MODEL: ANNE JURGENS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 FRAGRANCE
PHOTOGRAPHER: GILDA&BODHA

CREATIVE DIRECTION – CONTENT CREATION SS19 FRAGRANCE

CREATIVE DIRECTION – CONTENT CREATION SS19 FRAGRANCE
DIRECTOR: LORENZO GIRONI

CREATIVE DIRECTION – CONTENT CREATION SS19 FRAGRANCE
DIRECTOR: LORENZO GIRONI
MODEL: ANNE JURGENS

CREATIVE DIRECTION – CONTENT CREATION SS19 FRAGRANCE
DIRECTOR: LORENZO GIRONI
MODEL: ANNE JURGENS
Creative direction

CREATIVE DIRECTION – CONTENT CREATION SS19
PHOTOGRAPHER: LUCAS GARRIDO
MODEL: ANNA EWERS

CREATIVE DIRECTION – CONTENT CREATION SS20 DENIM
PHOTOGRAPHER: Mert & Marcus MODEL: JULIA VAN OS

CREATIVE DIRECTION – CONTENT CREATION FW19
PHOTOGRAPHER: MERT&MARCUS MODEL: GRACE ELIZABETH

CREATIVE DIRECTION – CONTENT CREATION FW19
VIDEOGRAPHER: LORENA PAGES

CREATIVE DIRECTION – CONTENT CREATION FW18
PHOTOGRAPHER: GIANPAOLO SGURA MODEL: GIACOMO CAVALLI

CREATIVE DIRECTION – CONTENT CREATION SS19
PHOTOGRAPHER: LUCAS GARRIDO
MODEL: ANNA EWERS

CREATIVE DIRECTION – CONTENT CREATION SS20
VIDEOGRAPHER: LORENA PAGES

CREATIVE DIRECTION – CONTENT CREATION FW19
PHOTOGRAPHER: MERT&MARCUS MODEL: GRACE ELIZABETH

CREATIVE DIRECTION – CONTENT CREATION SS19
PHOTOGRAPHER: GIANPAOLO SGURA MODEL: GIACOMO CAVALLI

CREATIVE DIRECTION – CONTENT CREATION SS20
VIDEOGRAPHER: LORENA PAGES

CREATIVE DIRECTION – CONTENT CREATION SS19
PHOTOGRAPHER: LUCAS GARRIDO
MODEL: ANNA EWERS

CREATIVE DIRECTION – CONTENT CREATION FW18
PHOTOGRAPHER: Mert & Marcus MODEL: JULIA VAN OS

CREATIVE DIRECTION – CONTENT CREATION SS19
PHOTOGRAPHER: LUCAS GARRIDO
MODEL: BIRGIT KOS

CREATIVE DIRECTION – CONTENT CREATION SS20
VIDEOGRAPHER: LORENA PAGES

CREATIVE DIRECTION – CONTENT CREATION FW19
PHOTOGRAPHER: ALVARO BEAMUD CORTES MODEL: XAVIER SERRANO

CREATIVE DIRECTION – CONTENT CREATION SS19
PHOTOGRAPHER: LUCAS GARRIDO
MODEL: BIRGIT KOS