MAX&Co.

Framing the picture for MAX&Co. effective digital first contemporary communication. A brand offering girls a vibrant wardrobe inspired by their ever evolving lifestyles.

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Brand strategy

Building the Brand tone of image and voice around the new creative Brand Statement "&SMILE" which, together with the Brand name, becomes a generator for concepts and branded messages.

BRAND STRATEGY – BRANDING

BRAND STATEMENT

CREATIVE DIRECTION – CONTENT GENERATION FW20

BRAND STRATEGY – DIGITAL STRATEGY

INSTAGRAM FILTER

CREATIVE DIRECTION – CONTENT CREATION FW20 I SEE SMILES

PHOTOGRAPHER: Leonardo Scotti

CREATIVE DIRECTION – CONTENT CREATION FW20 I SEE SMILES

PHOTOGRAPHER: Leonardo Scotti

Creative direction

Redefining the fundamentals of advertising with a contemporary approach and a branded storytelling. See the positives. Spread goodness. The girls’ revolution of happiness has begun and it all started with a smile.

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS22

PHOTOGRAPHER: MEL BLES MODELS: ANA MAYTIN, BLANCA SOLER, SABINA RUEGG

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS22

PHOTOGRAPHER: MEL BLES MODELS: BLANCA SOLER, SABINA RUEGG

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS22

PHOTOGRAPHER: MEL BLES MODELS: ANA MAYTIN, BLANCA SOLER

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS22

PHOTOGRAPHER: MEL BLES MODELS: BLANCA SOLER, SABINA RUEGG

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS22

PHOTOGRAPHER: MEL BLES MODEL: SABINA RUEGG

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS22

DIRECTOR: TOMMASO OTTOMANO MODELS: ANA MAYTIN, BLANCA SOLER, SABINA RUEGG

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS22 TEASER

DIRECTOR: TOMMASO OTTOMANO MODELS: ANA MAYTIN, BLANCA SOLER, SABINA RUEGG

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

PHOTOGRAPHER: MEL BLES MODEL: Maty Ndiaye

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21

PHOTOGRAPHER: MEL BLES MODELS: Maty Ndiaye, Greta Hajwos, Anne Sara Jurgens, JADE BAYA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21

PHOTOGRAPHER: MEL BLES MODEL: Maty Ndiaye

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21

PHOTOGRAPHER: MEL BLES MODELS: Maty Ndiaye, Greta Hajwos, Anne Sara Jurgens, JADE BAYA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21

PHOTOGRAPHER: MEL BLES MODELS: Greta Hajwos, JADE BAYA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21

PHOTOGRAPHER: MEL BLES MODEL: Maty Ndiaye

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21

PHOTOGRAPHER: MEL BLES MODEL: Maty Ndiaye, Greta Hajwos

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21

PHOTOGRAPHER: MEL BLES MODELS: Maty Ndiaye, Greta Hajwos, Anne Sara Jurgens

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21

DIRECTOR: TOMMASO OTTOMANO MODEL: Greta Hajwos

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21

DIRECTOR: TOMMASO OTTOMANO MODELS: JADE BAYA, Anne Sara Jurgens

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21

DIRECTOR: TOMMASO OTTOMANO MODELS: Maty Ndiaye

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21

DIRECTOR: TOMMASO OTTOMANO MODELS: Maty Ndiaye, Anne Sara Jurgens

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21

DIRECTOR: TOMMASO OTTOMANO MODELS: Anne Sara Jurgens

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21

DIRECTOR: TOMMASO OTTOMANO MODEL: Greta Hajwos

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21

DIRECTOR: TOMMASO OTTOMANO MODELS: Maty Ndiaye, Anne Sara Jurgens

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Mel Bles MODEL: Mariana Santana

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Mel Bles MODEL: Caroline Knudsen

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Mel Bles MODEL: Raquel Brito

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Mel Bles MODEL: Mariana Santana

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Mel Bles MODEL: Raquel Brito

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Mel Bles MODELS: Raquel Brito, Mariana Santana

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Mel Bles MODEL: Sophia Roetz

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Mel Bles MODELS: Mariana Santana, Raquel Brito, Caroline Knudsen

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Mel Bles MODELS: Mariana Santana, Sophia Roetz

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21

PHOTOGRAPHER: Mel Bles MODELS: Caroline Knudsen, Raquel Brito, Mariana Santana

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20

PHOTOGRAPHER: Maciek Pozoga MODEL: Ayesha Djwala

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20

PHOTOGRAPHER: Maciek Pozoga MODEL: Nicole Atieno

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20

PHOTOGRAPHER: Maciek Pozoga MODEL: Ayesha Djwala

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20

PHOTOGRAPHER: Maciek Pozoga MODEL: Chiara Vanderstraeten

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20

PHOTOGRAPHER: Maciek Pozoga MODEL: Nicole Atieno

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20

PHOTOGRAPHER: Maciek Pozoga MODEL: Ayesha Djwala

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20

PHOTOGRAPHER: Maciek Pozoga MODEL: Nicole Atieno

BRAND STRATEGY – DIGITAL STRATEGY

Creative direction

Generating editorial contents with a playful attitude.
MAX IT UP is more than a way of thinking. From the styling to the graphic layout everything is at its max.

CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP

PHOTOGRAPHER: MEL BLES
MODELS: ESTHER LOMB, MATHILDA GVARLIANI

CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP

DIRECTOR: TOMMASO OTTOMANO
MODELS: ESTHER LOMB, MATHILDA GVARLIANI

CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP

PHOTOGRAPHER: MEL BLES
MODELS: ESTHER LOMB, MATHILDA GVARLIANI

CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP

DIRECTOR: TOMMASO OTTOMANO
MODELS: ESTHER LOMB, MATHILDA GVARLIANI

CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP

DIRECTOR: TOMMASO OTTOMANO MODELS: Femke Huijzer, Olympe Leparoux

CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP

DIRECTOR: TOMMASO OTTOMANO MODELS: Femke Huijzer, Olympe Leparoux

CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP

DIRECTOR: TOMMASO OTTOMANO MODELS: OLYMPE LEPAROUX, REBECCA MARCOS

CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP

DIRECTOR: TOMMASO OTTOMANO MODELS: Amy Gambini, REBECCA MARCOS

CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP

DIRECTOR: TOMMASO OTTOMANO MODELS: Femke Huijzer, Rebeca Marcos

CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP

DIRECTOR: TOMMASO OTTOMANO MODELS: Amy Gambini, Olympe Leparoux

CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP

DIRECTOR: TOMMASO OTTOMANO MODEL: Femke Huijzer

CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP

PHOTOGRAPHER: MEL BLES
MODELS: ESTHER LOMB, MATHILDA GVARLIANI

CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP

PHOTOGRAPHER: Mel Bles

CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP

PHOTOGRAPHER: Mel Bles

CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP

PHOTOGRAPHER: Mel Bles MODELS: REBECA MARCOS, OLYMPE LEPAROUX

CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP

PHOTOGRAPHER: Mel Bles

CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP

PHOTOGRAPHER: Mel Bles MODELS: Olympia Campbell, Lily Jean Harvey

CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP

PHOTOGRAPHER: Mel Bles

CREATIVE DIRECTION – CONTENT CREATION FW20 MAX IT UP

PHOTOGRAPHER: Maciek Pozoga MODEL: NICOLE ATIENO

CREATIVE DIRECTION – CONTENT CREATION FW20 MAX IT UP

PHOTOGRAPHER: Maciek Pozoga

CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP

PHOTOGRAPHER: Mel Bles MODEL: Lily Jean Harvey

CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP

PHOTOGRAPHER: Mel Bles

CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP

PHOTOGRAPHER: MEL BLES
MODELS: ESTHER LOMB, MATHILDA GVARLIANI

CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP

PHOTOGRAPHER: Mel Bles

CREATIVE DIRECTION – CONTENT CREATION FW20 MAX IT UP

PHOTOGRAPHER: Maciek Pozoga MODEL:Nicole Atieno

CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP

PHOTOGRAPHER: MEL BLES
MODELS: ESTHER LOMB, MATHILDA GVARLIANI

CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP

PHOTOGRAPHER: Mel Bles

CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP

PHOTOGRAPHER: Mel Bles MODEL: Lea De La Bouraliere

CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP

PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION – CONTENT CREATION FW20 MAX IT UP

PHOTOGRAPHER: Maciek Pozoga

CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP

PHOTOGRAPHER: Mel Bles

CREATIVE DIRECTION – CONTENT CREATION FW20 MAX IT UP

PHOTOGRAPHER: Maciek Pozoga

CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP

PHOTOGRAPHER: Mel Bles MODELS: Nikki Vonsee, Lily Jean Harvey

CREATIVE DIRECTION – CONTENT CREATION FW20 MAX IT UP

PHOTOGRAPHER: Maciek Pozoga

CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP

PHOTOGRAPHER: MEL BLES
MODELS: ESTHER LOMB, MATHILDA GVARLIANI

Creative direction

Brand design

Brand strategy

Translating the brand personality and brand name into communication pillars and formats: the maximum synthesis to be used in the brand narrative for all stakeholders.