EXCELSIOR
Boost the new life of the Milanese destination where the street meets high fashion. An extensive and dynamic strategy for a contemporary department store, curated by SUGAR.
Brand strategy

BRAND STRATEGY – BRANDING
MANIFESTO

BRAND STRATEGY – BRANDING
MANIFESTO

BRAND STRATEGY – BRANDING
MANIFESTO

BRAND STRATEGY – BRANDING
MANIFESTO

BRAND STRATEGY – BRANDING
MANIFESTO

BRAND STRATEGY – BRANDING
MANIFESTO

BRAND STRATEGY – BRANDING
MANIFESTO

BRAND STRATEGY – BRANDING
MANIFESTO

BRAND STRATEGY – BRANDING
MANIFESTO

BRAND DESIGN – VISUAL IDENTITY
INTERIOR DESIGN: DIMORE STUDIO.

BRAND DESIGN – VISUAL IDENTITY
INTERIOR DESIGN: DIMORE STUDIO.

BRAND DESIGN – VISUAL IDENTITY
INTERIOR DESIGN: DIMORE STUDIO.
Brand design

BRAND DESIGN – VISUAL IDENTITY

BRAND DESIGN – VISUAL IDENTITY

BRAND DESIGN – VISUAL IDENTITY

BRAND DESIGN – VISUAL IDENTITY

BRAND DESIGN – VISUAL IDENTITY

BRAND DESIGN – VISUAL IDENTITY

BRAND DESIGN – VISUAL IDENTITY

BRAND DESIGN – VISUAL IDENTITY

BRAND DESIGN – VISUAL IDENTITY

BRAND DESIGN – VISUAL IDENTITY

BRAND DESIGN – VISUAL IDENTITY

BRAND DESIGN – VISUAL IDENTITY

BRAND DESIGN – VISUAL IDENTITY

BRAND DESIGN – VISUAL IDENTITY

BRAND DESIGN – VISUAL IDENTITY

BRAND DESIGN – VISUAL IDENTITY
Brand design
Brand strategy

BRAND DESIGN – WEB DESIGN

BRAND DESIGN – WEB DESIGN

BRAND DESIGN – WEB DESIGN

CREATIVE DIRECTION – SOCIAL MEDIA CURATING

CREATIVE DIRECTION – SOCIAL MEDIA CURATING

CREATIVE DIRECTION – SOCIAL MEDIA CURATING

CREATIVE DIRECTION – SOCIAL MEDIA CURATING