EXCELSIOR
Boost the new life of the Milanese destination where the street meets high fashion. An extensive and dynamic strategy for a contemporary department store, curated by SUGAR.
Brand strategy

BRAND STRATEGY – BRANDING
MANIFESTO

BRAND STRATEGY – BRANDING
MANIFESTO

BRAND STRATEGY – BRANDING
MANIFESTO

BRAND STRATEGY – BRANDING
MANIFESTO

BRAND STRATEGY – BRANDING
MANIFESTO

BRAND STRATEGY – BRANDING
MANIFESTO

BRAND STRATEGY – BRANDING
MANIFESTO

BRAND STRATEGY – BRANDING
MANIFESTO

BRAND STRATEGY – BRANDING
MANIFESTO

BRAND DESIGN – IDENTITY
INTERIOR DESIGN: DIMORE STUDIO

BRAND DESIGN – IDENTITY
INTERIOR DESIGN: DIMORE STUDIO

BRAND DESIGN – IDENTITY
INTERIOR DESIGN: DIMORE STUDIO
Brand design

BRAND DESIGN – IDENTITY

BRAND DESIGN – IDENTITY

BRAND DESIGN – IDENTITY

BRAND DESIGN – IDENTITY

BRAND DESIGN – IDENTITY

BRAND DESIGN – IDENTITY

BRAND DESIGN – IDENTITY

BRAND DESIGN – IDENTITY

BRAND DESIGN – IDENTITY

BRAND DESIGN – IDENTITY

BRAND DESIGN – IDENTITY

BRAND DESIGN – IDENTITY

BRAND DESIGN – IDENTITY

BRAND DESIGN – IDENTITY
Brand design
Brand strategy

BRAND DESIGN – WEB

BRAND DESIGN – WEB

BRAND DESIGN – WEB

BRAND STRATEGY – DIGITAL STRATEGY

BRAND STRATEGY – DIGITAL STRATEGY

BRAND STRATEGY – DIGITAL STRATEGY

BRAND STRATEGY – DIGITAL STRATEGY