PARIS TEXAS
Creating the story behind the eclectic shoe Brand.
Narrating a consistent yet contemporary storytelling for provocative and free-spirited women.
Brand strategy
Brand Statement #DoubleTrouble.
Paris Texas is dualism, empowered femininity and daydream journey.

BRAND STRATEGY – BRANDING
BRAND STATEMENT
Creative direction

CREATIVE DIRECTION – CONTENT CREATION FW21
Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION – CONTENT CREATION FW21
Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION – CONTENT CREATION FW21
Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION – CONTENT CREATION FW21
Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION – CONTENT CREATION FW21
Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION – CONTENT CREATION FW21
Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION – CONTENT CREATION FW21
Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION – CONTENT CREATION FW21
Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION – CONTENT CREATION RESORT 22
Through Her Lens BY VENETIA SCOTT MODEL: ASIA CAMPAGNA

CREATIVE DIRECTION – CONTENT CREATION RESORT 22
Through Her Lens BY VENETIA SCOTT

CREATIVE DIRECTION – CONTENT CREATION RESORT 22
Through Her Lens BY VENETIA SCOTT MODEL: BRITT OOSTEN

CREATIVE DIRECTION – CONTENT CREATION RESORT 22
Through Her Lens BY VENETIA SCOTT

CREATIVE DIRECTION – CONTENT CREATION RESORT 22
Through Her Lens BY VENETIA SCOTT MODEL: ASIA CAMPAGNA

CREATIVE DIRECTION – CONTENT CREATION RESORT 22
Through Her Lens BY VENETIA SCOTT

CREATIVE DIRECTION – CONTENT CREATION RESORT 22
Through Her Lens BY VENETIA SCOTT MODEL: BRITT OOSTEN

CREATIVE DIRECTION – CONTENT CREATION RESORT 22
Through Her Lens BY VENETIA SCOTT

CREATIVE DIRECTION – CONTENT CREATION RESORT 22
Through Her Lens BY VENETIA SCOTT MODEL: BRITT OOSTEN
Creative direction
Enhancing the Brand vision and iconography.

CREATIVE DIRECTION – CONTENT CREATION SS22
PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – CONTENT CREATION SS22
PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – CONTENT CREATION SS22
PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – CONTENT CREATION SS22
PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – CONTENT CREATION RESORT 22
PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – CONTENT CREATION RESORT 22
PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – CONTENT CREATION RESORT 22
PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – CONTENT CREATION RESORT 22
PHOTOGRAPHER: PIOTR NIEPSUJ
Creative direction
Brand strategy
Paris Texas’ journey has begun.

BRAND STRATEGY – DIGITAL STRATEGY

BRAND STRATEGY – DIGITAL STRATEGY

BRAND STRATEGY – ACTIVATION
PHOTOGRAPHER: PIOTR NIEPSUJ

BRAND STRATEGY – ACTIVATION
PHOTOGRAPHER: PIOTR NIEPSUJ

BRAND STRATEGY – ACTIVATION
PHOTOGRAPHER: PIOTR NIEPSUJ