SISLEY

Telling the tale behind Italian controversial high street brand SISLEY. Creating a a consistent yet contemporary storytelling with strategic contributions from American artist RYAN McGINLEY.
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Creative direction Brand strategy
Building #theSisleyWay The new generations American travel diary. Modern minded individuals are bound together by the same value: freedom.
Creative direction Brand strategy
Creating a powerful system of branded communication formats through the SISLEY acronym. #Sexy #Ironic #Selfconfident #Liberal #Exciting #Youthful.

BRAND STRATEGY – DIGITAL STRATEGY

Creative direction
Aligning to the main ADV, several forms of consistent content were generated in order to broaden the imagery and storytelling.
Creative direction
Building the storytelling of the SISLEY YOUNG line, in continuity with the main ADV.
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 YOUNG

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 YOUNG

PHOTOGRAPHER: RYAN MCGINLEY    MODELS: KENOBI WALTERS, SEYLAH CHILDRESS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 YOUNG
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 YOUNG

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 YOUNG

PHOTOGRAPHER: RYAN MCGINLEY   MODELS: kenobi walters, seylah childress

SERVICES

BRAND strategy

Digital Strategy

creative direction

Advertising Campaign

Advertising Moving Images

Content Creation