SPORTMAX
Boosting the contemporary approach to timeless elegance. More than ten seasons to illustrate two stages on the same, consistent brand path.
Creative direction
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16
PHOTOGRAPHER: ROE ETHRIDGE MODEL: MARIACARLA BOSCONO
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16
PHOTOGRAPHER: ROE ETHRIDGE MODEL: MARIACARLA BOSCONO
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16
PHOTOGRAPHER: ROE ETHRIDGE MODEL: MARIACARLA BOSCONO
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16
PHOTOGRAPHER: ROE ETHRIDGE MODEL: MARIACARLA BOSCONO
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16
PHOTOGRAPHER: ROE ETHRIDGE MODEL: MARIACARLA BOSCONO
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16
PHOTOGRAPHER: ROE ETHRIDGE MODEL: MARIACARLA BOSCONO
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17
PHOTOGRAPHER: ROE ETHRIDGE MODEL: ADRIANA LIMA
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17
PHOTOGRAPHER: ROE ETHRIDGE MODEL: ADRIANA LIMA
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17
PHOTOGRAPHER: ROE ETHRIDGE MODEL: ADRIANA LIMA
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS17
DIRECTOR: ROE ETHRIDGE MODEL: ADRIANA LIMA
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS16
DIRECTOR: ROE ETHRIDGE MODEL: MARIACARLA BOSCONO
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW16
DIRECTOR: ROE ETHRIDGE MODEL: MARIACARLA BOSCONO
Creative direction
The brand communicated a wider and richer message that hints abstractly to a contemporary lifestyle.
CREATIVE DIRECTION – ADVERTISING CAMPAIGN PF17
PHOTOGRAPHER: HARLEY WEIR MODEL: ADRIANA LIMA
CREATIVE DIRECTION – ADVERTISING CAMPAIGN PF17
PHOTOGRAPHER: HARLEY WEIR MODEL: ADRIANA LIMA
CREATIVE DIRECTION – ADVERTISING CAMPAIGN PF17
PHOTOGRAPHER: HARLEY WEIR MODEL: ADRIANA LIMA
CREATIVE DIRECTION – ADVERTISING CAMPAIGN PF17
PHOTOGRAPHER: HARLEY WEIR MODEL: ADRIANA LIMA
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17
PHOTOGRAPHER: HARLEY WEIR MODEL: ADRIANA LIMA
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17
PHOTOGRAPHER: HARLEY WEIR MODEL: ADRIANA LIMA
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17
PHOTOGRAPHER: HARLEY WEIR MODEL: ADRIANA LIMA
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17
PHOTOGRAPHER: HARLEY WEIR MODEL: ADRIANA LIMA
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW17
DIRECTOR: HARLEY WEIR MODEL: ADRIANA LIMA
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES PF17
DIRECTOR: HARLEY WEIR MODEL: ADRIANA LIMA
Creative direction
A series of fashion images capturing the smart lines and clean forms, both essential elements of the brand DNA.
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14
PHOTOGRAPHER: DAVID SIMS MODEL: MANON LELOUP
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14
PHOTOGRAPHER: DAVID SIMS MODEL: MANON LELOUP
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14
PHOTOGRAPHER: DAVID SIMS MODEL: MANON LELOUP
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15
PHOTOGRAPHER: DAVID SIMS MODEL: ALISA AHMANN
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15
PHOTOGRAPHER: DAVID SIMS MODEL: ALISA AHMANN
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15
PHOTOGRAPHER: DAVID SIMS MODEL: ALISA AHMANN
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS14
PHOTOGRAPHER: DAVID SIMS MODEL: SIGRID AGREN
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS14
PHOTOGRAPHER: DAVID SIMS MODEL: SIGRID AGREN
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS14
PHOTOGRAPHER: DAVID SIMS MODEL: SIGRID AGREN
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS15
PHOTOGRAPHER: DAVID SIMS MODEL: NIKI TREFILOVA
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS15
PHOTOGRAPHER: DAVID SIMS MODEL: NIKI TREFILOVA
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS15
PHOTOGRAPHER: DAVID SIMS MODEL: NIKI TREFILOVA
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW13
PHOTOGRAPHER: DAVID SIMS MODEL: SIGRID AGREN
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW13
PHOTOGRAPHER: DAVID SIMS MODEL: SIGRID AGREN